I don't think I'm saying anything too radical... However, there is so much resistance to changing the way that arts are marketed in the UK that it feels a little bullish to say it out loud.
I've got a copy of This is Marketing, I'll give it another read in light of this. Thank you!
Weirdly, I am currently reading Seth Godin’s This is Marketing and his advice is exactly the same as yours.
I don't think I'm saying anything too radical... However, there is so much resistance to changing the way that arts are marketed in the UK that it feels a little bullish to say it out loud.
I've got a copy of This is Marketing, I'll give it another read in light of this. Thank you!
I’m only about 10% in but that’s what I got so far!