I don't think I'm saying anything too radical... However, there is so much resistance to changing the way that arts are marketed in the UK that it feels a little bullish to say it out loud.
I've got a copy of This is Marketing, I'll give it another read in light of this. Thank you!
Ah, yes, webcomics and social media. I remember the days :D Around 2007-2012, everyone seemed to think they'd be the next PvP or Questionable Content, simply by 'harnessing' Twitter, putting up a few ad banners and attending conventions where you'd hardly break even. And the illusion keeps going with the newer social media.
Not to disparage anyone, I had a good go at it too. Then I burned out on both comics ànd my day job.
Anyway, been enjoying reading these insightful newsletters. Wish you'd do another podcast, like the Saturday Arts Club!
Weirdly, I am currently reading Seth Godin’s This is Marketing and his advice is exactly the same as yours.
I don't think I'm saying anything too radical... However, there is so much resistance to changing the way that arts are marketed in the UK that it feels a little bullish to say it out loud.
I've got a copy of This is Marketing, I'll give it another read in light of this. Thank you!
I’m only about 10% in but that’s what I got so far!
Ah, yes, webcomics and social media. I remember the days :D Around 2007-2012, everyone seemed to think they'd be the next PvP or Questionable Content, simply by 'harnessing' Twitter, putting up a few ad banners and attending conventions where you'd hardly break even. And the illusion keeps going with the newer social media.
Not to disparage anyone, I had a good go at it too. Then I burned out on both comics ànd my day job.
Anyway, been enjoying reading these insightful newsletters. Wish you'd do another podcast, like the Saturday Arts Club!